Meta Campaign Playbook

How we structure and run Meta campaigns for clients: the account structure, a creative matrix, the audience and exclusion map, and a four-week testing calendar you fill in as you go.

What's inside

• Campaign structure (one campaign, three ad sets, how to name things)
• creative matrix: angles × hooks × formats, with 24 starting combinations
• audience and exclusion map
• four-week testing calendar with what to change each week
• weekly report template: spend, cost per result, what changed, next test.

Who it's for

Founders running their own ads, or a marketer who has inherited an account with no structure.

Format and delivery

Google Sheet (copy to your Drive) + PDF guide (22 pages). Links by email immediately after payment.